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A news release is one of the most common methods of presenting a story to the media. A news release tells the story and gives other information, usually on one or two pages. For placement instructions once your release is written, see Contacting the Media.
Most people who have a good understanding of language can write acceptable news releases if they follow a few important rules:
Sample Local News Release
- Include the five “W’s” and the “H”—who, what, where, when, why, and how—within the first part of your release.
- Limit your opening (lead) sentence to no more than 25–28 words.
- Place the most important facts at the top of the story so the editor can trim from the bottom of the story.
- Make the sentences short and readable.
- Use adjectives sparingly.
- Limit use of Church jargon, such as stake, ward, Relief Society, bishop, and so on. When appropriate, briefly explain the jargon used in your story.
- Are any important details omitted?
- The release should not be more than one or two pages long.
- Ensure that spelling and grammar are correct.
- Make sure the story appeals to local community interest.
- Has your priesthood leader approved the release?
- Make sure your name, phone, and e-mail are included at the top (see sample release).
- Have you spell-checked and proofread the release?
- Whenever possible, include a photo with your news release. It will improve the chances of your story being used.
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Contact: Your Name
Title: Phone:
E-mail:
MISSIONARY RETURNS HOME
Saxophonist to Bolster Her Musical Prowess
A Salem resident has returned to resume her musical career after serving an 18-month voluntary mission for The Church of Jesus Christ of Latter-day Saints in Japan.
“My mission was a superb experience. I loved Japan, but of course it’s great to be home with my family,” Janie Park said.
Four years ago Park received the Outstanding Music Student Award at Salem High School. She continues to hone her musical skills by practicing four hours daily.
“I really eagerly anticipate giving more local saxophone performances here in Salem,” Park said. “I love sharing my talent with everyone.”
Before her mission, Park attended school at War Eagle University and worked at ABC Pizza. She plans now to resume school at Brigham Young University in Provo, Utah, where she will major in saxophone performance.
“Missionaries receive no payment for their service and are supported entirely by their own savings, their families or money donated to the general missionary fund by the church members. There are more than 53,000 missionaries in 165 countries and territories worldwide,” Park said.
Six missionaries are now serving from Salem.
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Lead sentence guidelines:
Who said or did something.
What was said or happened.
When it was said or happened.
Where it was said or happened.
Why it was said or happened.
Example: The local Church of Jesus Christ of Latter-day Saints’ congregation (who) will move to a new location (what) at 123 Elm Street (where) on March 2 (when) to provide larger and improved facilities for its members (why).
The lead sentence should grab the interest of the reader. Incorporate facts in descending order of importance, known as the inverted pyramid style of news writing:
- Enables readers to get the most important information first.
- Permits editors to cut stories if space or time is limited without omitting crucial information.
- For these reasons, keep your key points, names, and other information high in the body of your story.
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Serving in the Church
